BUSINESS / SERVICE / UX DESIGN
Context
Once upon a time, there were multiple digital experiments created by an arrangement between a French insurance company named CNP Insurance and the Brazilian, Caixa Econômica Federal Bank.
In 2016, with the help of many global talents, one of the experiments was launched as a Startup in Brazil. A year later, its twin Startup was preparing its launch in Colombia, while a not-so-twin Startup was being launched in France. Sharing a common audience curiosity and the zeitgeist’s empowerment insurtech promise, each country validates its hypotheses as independent companies with branding personalization for the Brazilian, French, and Colombian requirements, while trying to encourage collaborative practices between all organizations.
To practice and share design within multidisciplinary teams and projects, my main challenges in this role were...
To reposition the role of design within the Startup, and translate the multiple innovation visions to actionable design strategic activities.
UX/Service Design the company’s insurance products for SMEs and Colombian citizens through a 100% digital know-your-customer process (identity validation, digital risk management, and money laundering system).
Experimenting with verified user interactions from different devices/platforms using minimum viable experiences while having to guarantee compliance reports for financial supervision and
Learning to use Design Thinking to improve insurance policy literacy.