Economic Newspaper

Context
In 2015 Portafolio, the Colombian economic and business newspaper owned by EL TIEMPO Casa Editorial, was redesigning its website and expecting to understand how to deliver complex data as financial indicators to a very wide set of digital and analog readers.

—> Here’s the history of the newspaper

My role
- To facilitate creative workshops and deliverables based on the company and editorial innovation strategy.
- To lead User Research for product and branding strategy.
- To create digital brand voice & tone guidelines.
- To design rapid low and high-fidelity deliverables for newspaper events/forums and financial opportunities.
- To design information architecture, user flows, and wireframes for delivering the digital content of Portafolio.