BUSINESS / SERVICE / UX DESIGN
This is one of the biggest daily newspapers in Colombia.
In 2016 the newspaper kicked off the exploration of the implementation of its first digital paywall. My role was to explore and design the experience and story for the end user. To translate it to the various actors and stakeholders in their value chain.
We envisioned, ideated, prototyped, planned, and play how the business could orchestrate itself to deliver a seamless experience co-created with its users, the context, and the live content taking into account all its customers and their life cycles.
My preferred design projects of the time were:
- Open Innovation challenge within the Newspaper’s Journalism School.
- The “User Zone” concept with persuasive and gamification strategies that will enhance digital monetization.
- The progressive registration data collection.
Envisioned to personalize the experience of content consumption and maybe increase ability, motivation, or activate triggers to enhance reading levels in the country, prototype digital journalism monetization, among many other things.