The project challenge
To envision, execute and pivot the setup, refinement, and rethink of multiple banking services that deliver the value a Colombian bank promises, while co-creating them as transversal microservices for other platforms (banks) owned by the same financial holding, Grupo Aval.

My personal challenge
(From Nov/2018 to May/2021)
To deconstruct my relationship with Money, Technology, and Design practicing my “work activism” by interacting with people as a Senior UX Designer at ATH - Aval Digital Labs, a digital experiment owned by Grupo Aval driven by their digital transformation agenda, soon rebranded as ADL Digital Labs.

My role

Understand and translate how to design and deliver a digital experience between various digital channels with complex data constraints.

Led multidisciplinary and multi-organization teams through creative guidance to define, analyze, and iterate the hypothesis and deconstruction of designing for better relationships between banking clients and their money + traditional companies and their digital experiments.

Timeline
2019
- We launch the first Responsive Website for Banco Popular.
- We transitioned old customers to a new basic experience that begins evolving sprint after sprint/release after release.

2020
- We envisioned a mobile app as a guarantee/level of security for all parties and support the availability of the services even when the web-based platforms are not available, just as an analog wallet.
- We added an independent Hybrid Mobile App designed to enhance the basic digital transactional experience based on available digital identification methods to ultimately create incentives for verified usage on a monthly basis.

2022
- The digitalization of their retired clients increased by 50%.

Referencia:
- Front image from @adldigitallab product launch.