ADN

Context:
ADN was born in 2008 to become the first free newspaper for Bogotá, Medellin, Cali, and Barranquilla citizens.

Challenge:
How to co-create the brand's mobile experience by understanding the variables that could influence the experience of the delivery partners, consumers, and the editorial, tech, commercial, and business teams. Through multidisciplinary roles and commercial team training, we improve the touchpoints for the advertisers’ experience and validate the investment's viability by making a user experience diagnosis of the digital product and its site navigation patterns.